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I’m Going ‘Meta’ Next Week to Find My Niche

Feb 27, 2022 | ✉️ Newsletter

Hi friends,

I just reached the 2-week mark with writing daily articles for (yay!) and so far I’ve noticed a few things.

1️⃣ It’s not as hard as I thought it would be, even though I’m usually up until late to finish my daily post.

2️⃣ I want to get more serious about finding my niche.

The second realisation came after I attended a webinar by Ali Abdaal about becoming successful on YouTube. During the webinar, they spoke a lot about ‘who are you trying to help and what are their problems?’.

In other words: what is your niche?

So far, I’ve just been writing whatever I thought could be valuable in the moment, but not with a clear audience in mind. And that’s a shame, because the more you have a clearly defined audience, the easier it will be for those people to find you.

In other words: I could help more people.

So the day after the webinar I sat down with my notebook and wrote down a bunch of my interests. 

Finding your niche interests write down exercise marc rodan

What I noticed is that a lot of my personal interests and skills revolve around building immersive experiences – building worlds. Anything from tv shows, to comics, to video games, to education, to events, to physical spaces… these are things I’ve been interested in since childhood. Not just as a consumer, but as a creator: ‘How people come up with these different worlds?’.

Part of why this stood out to me in my notebook is because of the transitional phase we seem to be in right now.

Everybody is talking about creating their own worlds. In the metaverse. But what does that even mean? The truth is, nobody knows. So I thought: ‘that’s interesting. Maybe I can help other people create their own worlds while exploring what this means exactly in new environments like the metaverse. I wouldn’t be an expert on the metaverse in this sense – I think nobody is yet – but I’d be an explorer of the metaverse.

What that looks like exactly, I have no idea. But next week I want to dedicate the majority of my articles to exploring this niche of world building. I hope you’ll join along for the ride.

And please: if you’ve been enjoying my articles so far, let me know what you liked or what you’d like to read more about. It’s all about finding that sweet spot of what you like to read and what I like to write about.

Let’s discover together. Have a great week ahead!


Marc (or perhaps I should start calling myself Meta Marc now 😆)

What I Loved this Week ❤️

📽️ TV Series – I finally got a chance to watch Arcane this week and wow… this show is something else. The world building, the visual style, the story. It just keeps firing on all cylinders without ever slowing down. Incredible.

🎓 PTYA – Ali Abdaal is launching a new cohort for his Part Time YouTuber Academy tomorrow. To promote the launch, he hosted a webinar on Friday which contained a ton of valuable info. If you want to get serious about YouTube and run it as a business, I recommend to check it out

✨ Popcorn Syfy – As you may know, I’m working on a new project together my friend Christoph Rosenthal. While we were looking for inspiration for our website and visual style, we stumbled upon this gem. There are a bunch of sci-fi movies and series hidden in this picture. Can you find them all? I got 14 out of 42 (without Googling, of course).

💪 My workouts – I worked out 6 out of 7 days this week and I loved it. It’s probably a personal record since not too long ago I just did one (very intense) workout per week. It’s giving me the feeling that I have more energy and focus for the things I deem important… like writing this newsletter. Awesome!

Weekly Creation ✍️

Mood board miro marc rodan newsletter new project (1)

This week I’ve been mood boarding together with Christoph to figure out the visual style for our newest project. This is a portion of the board that we created. There were other parts with websites and fonts as well. I love this way of collaborative visualisation, because beyond just a shared spoken or textual vocabulary, Miro helps us create a shared visual vocabulary. Can you guess where this project is headed?